When it comes to generating Sankey diagrams, SankeyMatic and SankeyJourney are two great tools that you can use. Both tools are user-friendly and offer a range of features that make them ideal for creating Sankey diagrams. However, there are some key differences between the two that set them apart.
One of the main differences between SankeyMatic and Sankey Journey is the focus of each tool. While SankeyMATIC is a general purpose tool for creating Sankey diagrams, SankeyJourney has a specific focus on customer journey visualization. This makes it an ideal tool for businesses and organizations that need to visualize and analyze the customer journey on their app or website.
Another key difference between the two tools is the import of data. SankeyMatic takes data in a text format, which is super convinient if you need fast result for small datasets, can be a little cumbersome if you're dealing with large ones. Sankey Journey, on the other hand, takes data in a CSV format, which is much easier to work with in the specific context of behavioral data analysis. It allows for more flexibility when it comes to importing and manipulating data.
In terms of cost, SankeyMATIC is free, but you can donate if you want to support further development of the platform. Quite frankly, they deserve it. SankeyJourney does have a more professional pricing structure that reflects its focus on customer journey visualization. However, it also offers a free plan that allows users to generate Sankey diagrams for small datasets, which is a great option for those who are just starting out or who have limited data.
Overall, both SankeyMATIC and SankeyJourney are great tools for creating Sankey diagrams, but Sankey Journey has a specific focus on customer journey visualization that makes it an ideal choice for businesses and organizations that need to analyze and optimize their customer journeys.