Sankey diagrams are a great way to visualize customer journeys and understand how people move through different stages of a process. But which tool is best for creating these diagrams? In this article, we'll compare two popular options: Sankey Journey and Power BI.
First, let's start with Sankey Journey. This tool is specifically designed to create Sankey diagrams for customer journeys. It's a web-based tool that allows users to upload a CSV file containing event data, map the columns to the appropriate fields, and generate a Sankey diagram in just a few seconds. Sankey Journey also includes a number of features that make it easy to customize and explore the data, such as the ability to group events, loop events, and filter by session length.
Now let's turn our attention to Power BI. Power BI is a powerful data visualization tool that can be used for a variety of purposes, including creating Sankey diagrams. However, unlike Sankey Journey, Power BI requires some technical knowledge to use effectively. Users must first import their data into Power BI and then create a visual using the appropriate fields. While Power BI offers a wide range of customization options, including the ability to add filters and custom calculations, it can be overwhelming for those who are new to the platform.
So which tool is best for visualizing customer journeys? In our opinion, Sankey Journey is the clear winner. Not only is it specifically designed for this purpose, but it's also much easier to use than Power BI. Sankey Journey's user-friendly interface, combined with its powerful features, make it the perfect tool for anyone looking to explore customer journeys in a clear and intuitive way.