Sankey Journey is a online Sankey generator that helps you drawing sankey diagrams in less than 2 minutes. If after reading this article, you get convinced Sankey Diagram are useful for your user journey analytics, you should give it a try!
Here are 10 reasons why you should consider using Sankey diagrams for your data analysis needs.
Sankey diagrams are great for visualizing the aggregation of all user journeys, also called customer journeys or user paths, which can help you get a better understanding of the overall picture. This can be especially useful when you are trying to understand the user journey on an app or website, as it can help you identify key areas of interest and potential problems
Sankey diagrams are a simple and intuitive way to visualize data. They use color and thickness to represent the flow of data through a system, which makes it easy to see where the data is coming from and where it is going.
If you want to impress your boss, your company, your colleagues or your clients, Sankey diagrams are the way to go. They differentiate themselves from all other kind of graphs by their complexity combined with their amazing aesthetics. People love colors, so use them with no restrain!
By showing the flow of data through a system, Sankey diagrams can help you identify trends and patterns. This can be especially useful when you are trying to understand users' behavior, as it can help you identify areas where users are landing, or where they are dropping off.
Sankey diagrams can help you identify bottlenecks in your system, where users are getting stuck or lost. This can be especially useful when you are trying to optimize your UX, as it can help you identify areas where you can make improvements.
Sankey diagrams make it easy to compare data from different users type. By showing the flow of users through your app or website, and by splitting your users by different characteristics (such as male VS female, existing users VS new users, paying users VS not paying users, ...) you can see how users from different types are interacting differently.
Sankey diagrams can be interactive, which means that users can play with the settings of the diagram to explore the data in more detail. This can be especially useful when you are trying to understand user behavior, as it can help you identify specific patterns or areas of interest. One interactivity example is the number of steps to display in a Sankey diagram. On Sankey Journey, this setting is editable, which allows you to have different visualizations of the same data set, which is super insightful.
Sankey diagrams can be used to visualize a wide range of data types, from website traffic to social media interactions, making them a versatile tool for data analysis. They are particularly useful for visualizing data sets that have many different paths and connections, which can be difficult to understand using traditional charts or graphs.
Sankey diagrams are easy to interpret and understand, which makes them an effective communication tool for data analysts to share insights with non-technical stakeholders. They also promote collaboration between team members, as they encourage discussions around the flow of data and potential solutions for improving user paths on an app or website.
Sankey diagrams can provide data analysts with insights into user behavior that they may not have been able to identify using other methods. This can help organizations make proactive decisions about website or app design, content, and marketing strategies. For example, if a Sankey diagram shows that a large percentage of users are dropping off at a particular point in the user journey, organizations can proactively address this issue by optimizing that specific step in the process.
In conclusion, Sankey diagrams are an awesome tool for data analysts looking to understand user paths on an app or website. They are easy to interpret and understand, flexible, adaptable to different data sets, and can help identify trends, bottlenecks, and opportunities for optimization. They also facilitate communication and collaboration between team members and enable proactive decision-making. With their ability to show the flow of data through a system, Sankey diagrams are an essential tool for any data analyst looking to gain insights into user behavior and optimize user paths on an app or website.
Try for free our Sankey diagram maker and impress your clients as a data analyst! Sankey diagrams are an incredibly powerful tool for visualizing complex data, especially when it comes to understanding user behavior on an app or website. With their ability to show the flow of users and how they navigate on a platform, they can help you identify patterns and insights that might be difficult to see otherwise.
They allow data analysts to identify areas of improvement, bottlenecks, and opportunities for optimization.