Improve the onboarding on your app or website using Sankey charts

March 24, 2023
Improve the onboarding on your app or website using Sankey charts

Onboarding Process optimization


Onboarding is a crucial aspect of any app or website. It is the process of introducing new users to your product and helping them get acquainted with its features and functions. A good first experience is essential for retaining new users (short temr retention is key)and ensuring the long-term success of your product. In this article, we will explore how Sankey charts can improve the onboarding experience for your app or website.

Onboarding design aims to help businesses create the best flows for their users. The best onboarding flows are those that are easy to navigate and offer clear guidance to new users. By creating an onboarding journey map or client onboarding flow chart, businesses can ensure that their users have a positive experience from the moment they start using the product.

One of the best ways to visualize your onboarding process is by using Sankey diagrams.  Sankey charts can be used to map out the user's journey from the first touchpoint to becoming an active user.

The Sankey diagram above displays how news users interact right after loggin in. 

Sankey charts offer several benefits to businesses looking to improve their onboarding process. Firstly, they provide a clear overview of the onboarding journey, allowing businesses to identify potential bottlenecks or areas for improvement. Secondly, Sankey charts offer an engaging and interactive way to visualize data, which can help users better understand the sign up or sign in in process.

Sign up process optimization

Sankey diagrams are a useful tool to optimize the sign-up process in an app or website. They provide a clear visualization of the flow of users through the sign-up process, allowing developers to identify pain points, bottlenecks, and drop-off points. How to use the Sankey diagrams in this specific case ? In a very similar way you would use it to optimize your marketing funnel. We wrote and article about funnel optimization on our blog, which could be worth reading. 

One of the benefits of using Sankey diagrams for optimizing sign-up is that they provide a more in-depth, holistic overview of what is happening during the sign-up process. While the golden rule for onboarding is typically "the fewer steps, the better," this is not always the case. A diagram can reveal the impact of individual steps on the overall process and highlight areas that may need improvement. It can also show you when steps should have the option to be skipped by the users. This level of insight can be crucial for optimizing the sign-up process and improving overall user retention.

Using Sankey charts for onboarding website or app can be done easily with Sankey Journey. This free tool allows businesses to create beautiful and intuitive Sankey charts in just a few minutes, without the need for any coding skills. With Sankey Journey, you can quickly map out your onboarding process and identify areas for improvement, making it the best tool for improving your onboarding experience.

Conclusion

In conclusion, onboarding is a crucial aspect of any app or website, and it is important to get it right from the beginning. By using Sankey charts, businesses can create an engaging and interactive sign up, sign in or log in experience for their users. Sankey Journey is the best tool for creating user flow charts and improving your onboarding experience, and it is recommended for any business looking to optimize their onboarding process.

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